With Valentine’s Day coming up this weekend and graduation right around the corner, I have decided that I know a lot about public relations and a dismal amount about love. In my mind public relations has structure. When you face a public relations problem you state the problem, come up with a plan to fix it and then implement that plan. Although fixing a public relations problem takes hard work and creative problem solving, at the end of the day you can look at your work and see actual results. Now love, at least for me, is not quite that simple. In my mind it seems messy and complicated; and when a problem arises I just pretend like its not happening. I have discovered that this is a terrible strategy.
In the spirit of Valentine’s Day, I decided to take what I know about public relations and apply it to romance! It may sound insane, but my hope is to make solving a love problem as structured as finding a solution to a public relations problem.
Over the years I have learned that there is a four-step public relations process. These steps include assessing the problem, planning and programing a solution, putting your plan to action and then assessing your overall progress. This organized process has been used by PR professionals for decades and has lead to many successful public relations campaigns. So today, my love life is the public relations nightmare and the trusty public relations process is here to fix it.
So for once, thanks to public relations, I will come up with a structured plan on how to survive this Valentine’s Day as a content single woman.
Assess the Problem: What is happening now?
Let me start by saying that I have a myriad of relationship problems, but I don’t feel like my public relations class blog is the place to air my dirty laundry. So instead of focusing on all of my romantic failures, I will be focusing on the problem I have faced on every Valentine’s Day for my entire life: being single. How can I be content being single on a day where love is being shoved in my face? So here is my problem: why is this the only day of the year that I care about not having a boyfriend?
Planning and Programing: What should we do, say or change?
For me, Valentine’s Day is a total drag. I usually find myself yelling something like “Do you really think that chocolate heart and Yankee Candle he gave you is going to fix his intimacy problems Karen?” Its not that I’m not happy for all my friends with significant others, but do they really need an entire day to love each other? Shouldn’t every day be Valentine’s Day? So to counteract these negative feelings my plan will be to create a Galentine’s Day event for myself and my other single friends.
Taking Action and Communicating.
I will implement my Galentine’s Day plan by booking a venue to celebrate Galantines Day. I will also buy decorations, organize games and come up with fun things to talk about to distract my guests from any negative thoughts about their relationship status.
Assessment: How did we do?
Like any good public relations plan, my Galentine’s Day event will have to be assessed after it is complete. To do so I will check up with friends after the event in order to get feedback and make changes for next years event. And if you’re thinking, well what if you aren’t single next Valentine’s Day….I will be.
By following this public relations plan to create the perfectly distracting Galentine’s Day, being single on Valentine’s Day should never be a drag again!